App Store Optimization is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. The function of optimization is to improve the visibility of a mobile app in Google Play and App Store. App store optimization is a key component of your app success. It is an effective tool that determines Google Play and App Store success. The lack of optimization can cause your app not being seen by the target users. Due to ASO, thousands of new users will organically download and use your app without deleting it after a few minutes. Your potential installs and revenue can achieve exponential growth. According to the latest surveys, over 70% of users use the app store to look for new apps to download, which means that most users will see your app in the app store instead of other sources.

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